For the first time ever, IMG Models has signed a plus-size male model, Zach Miko, which led to their recent decision to expand into a sub-genre of modeling IMG aptly calls, “brawn.” “Brawn” is the name of its plus-size men’s division and the current president at IMG Models, Ivan Bart, is excited about the expansion. He recently stated that “Brawn has a body positive message. Brawn is physical strength. The body positive messaging and size diversity is something that’s relevant and something that continues to be on everybody’s mind. We have to extend the conversation for men.”
Plus-size modeling over the years has gradually redefined how most people perceive a woman’s beauty, but what about men? This double standard is unusual in that it raises more questions than answers, but in the best way possible. Currently, there aren’t many images that represent larger built men, especially for high fashion designer apparel. Many male celebrities such as Cam Newton or a designer clad, six foot ten, and 245 pound Amare Stoudemire, who is much larger than the typical sample sized male model, has graced the glossy pages of GQ and Gotham.
Anyone who has ever worked on a men’s department sales floor will most likely tell you that size matters. Many men have to endure the sometimes humiliating experience of being told that they don’t have their size, only to find that they have to sacrifice their taste for what fits their waist. This trailblazing paradigm shift speaks for a long unanswered voice, but will it create enough commerce to support its rhetoric? It did for the girls! We shall see! I’m pretty sure there’s MORE to come!
Written By: Mickey and Mark Freeman
The Quintessential Gentleman