Social Activism is ‘in’ this season, and this Fashion Week, Ricardo Seco raised awareness for endangered species on New York City’s runways. Seco’s LIFE collection was shown via presentation at Hotel Americano.
This season is entitled “Life.” Ricardo combined the sacredness of Holbox, the island situated off the northeast coast of the Yucatan Peninsula, with New York City lifestyle. Known for being a sanctuary of endangered species, the island inspires Holbox, Seco’s ode to NYC.
Featured colors and textures included: pastel pink, baby blue, lilac, flamingo feathers, print of whale shark skin, print of sand, grey and black. LIFE featured Spring/Summer 2017’s latest trends including oversized silhouettes, bomber jacket, bikers, boxing shorts, relaxed pants, athletic inspired shorts, and sweatshirts. Seco describes the line as ‘street meets urban sophistication.’
“This city’s culture shapes our understanding of our nature and the future”, stated Ricardo. “Take a look at what Mother Nature has given us. Without nature, there is no us; there is no LIFE.”
ABOUT RICARDO SECO
Ricardo Seco was born in Torreon, Coahuila, Mexico and is considered to be one of the country’s most influential designers. A self-taught designer, Ricardo was a businessman for more than twelve years until he decided to pursue his passion and risk everything for what he truly loved: fashion. This passion encouraged Ricardo to leave his country and study design in the prestigious Marangoni Institute in Milan and Paris.
Throughout his career, Ricardo has established himself with creative partnerships. He has been well noted by fashion critics and publications. Ricardo’s collections are designed with both men and women in mind and are easily recognized for their uniqueness, cleanliness of fabric detail, patterns and sophisticated fit. Ricardo Seco’s fashion seeks to captivate and seduce the public while highlighting his native country internationally. Ricardo has always shown a social concern by supporting the Aid for Aids foundation and different indigenous communities in Mexico.
Check out photos from Ricardo Seco’s LIFE presentation for New York Fashion Week Mens SS17 below.