G-Shock’s Holiday Preview Event

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On Tuesday, October 4th, G-Shock held its exclusive Holiday Preview media event at Gary’s Loft in NYC.

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During the event, G-Shock showcased the brand’s newest timepieces for both its men’s and women’s collections. The event also highlighted an array of watches from its base models, which continues to bring together the creative and youthful fan base that have become a large portion of their supporters, to its luxury line which puts the “G” in Genius.

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Amongst the droves of luxury watch brands, there is only one that could take a beating. Casio G-Shock luxury watches are unaffected by most impacts. Some of which include the stainless steel Metal Twisted G-Shock (MT-G Series) and the newly released MR-G series which reign supreme as the highest of the brand.

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G-Shock’s global brand of military tactical style watches is seamlessly maneuvering and making its way in the fashion and luxury timepiece arena. With that in mind, Casio’s pursuit of practical utility still remains. The release of the Master of G series, which includes the MudMaster on the Land, GravityMaster in the Sky, and GulfMaster out at Sea were developed to meet the needs of professionals on the front lines of these fields.

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Always keen on highlighting the uniqueness and functionality of a timepiece, G-Shock continues to revolutionize the watch industry.  Learn more at GShock.com

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” 

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