Who knew technology could be fashionable? Will.i.am, the leader of the Black Eyed Peas launched a set of earphones unlike any we’ve seen on the market. Fashion has used technology in interesting ways just look at Chanel’s light up purses for Spring 2017. Not all wearables on the market are particularly fashion forward. Will.i.am Bluetooth-enable Buttons headphones seek to fuse technology and fashion in a stylish way.
Billboard said the machined metal earbuds are meant to mimic the look of a vinyl record. That’s one way for fashion to imitate music. The specs of the Buttons include a built-in mic and an inline remote which can be used to make phone calls or Siri commands. The metal discs are magnetic which keeps the earphones together when you’re not listening to music.
The first set of earphones will come with a mini-magazine edited by Will.i.am along with Andre Leon Talley, former Vogue editor, who will assist with styling. The launch of the campaign includes premier models like Kendall Jenner, Shaun Ross, and Naomi Campbell.
Will.i.am is no stranger to the world of fashion and technology. He is a founding shareholder in Beats Electronics, the creators of Beats by Dre headphones. According to his website, “Will.i.am hosted the world premiere introduction of his i.am+foto.sosho camera accessory for iPhone 4/4s and iPhone 5 in London in November, 2012.” That line was exclusively available at Selfridges, a UK based retailer.
The Buttons earphones launched on November 1st and can be found on Apple’s website for $229.95. At the time they only come in a combination of four colors: white and rose gold, black and space gray, white and gold, and black and gold.