Pharrell Williams is many things from singer/rapper to successful music producer. The “Happy” artist is also known for his cool fashions such as big hats accompanied by bold colors and prints. He was recently spotted front row at Paris Fashion Week seated next to Anna Wintour wearing a pair of shoes that are apart of his collaboration with Adidas for the “Human Race” franchise. While a sneaker collaboration might be predictable for the 43-year-old many didn’t see his next move, a handbag campaign with Chanel. Pharrell is the first man to appear in a Chanel Bag campaign. Karl Lagerfeld, creative director and designer at Chanel, picked Williams for the campaign.
Pharrell rocking a pair of Chanel Frames at Paris Fashion Week
The fashion month frenzy has ended, but designers aren’t taking any time off. Your favorite brands, including Chanel and Alexandre Vauthier, just released brand new ads starring some pretty big-name celebs. See what’s new with Pharrell Williams, Lily-Rose Depp, Bella Hadid and more!
Williams just made Chanel history by being the first man to front a handbag campaign for the brand and we couldn’t think of anyone more worthy (he loves Chanel accessories). The musician models the “Gabrielle” bag in a new crocodile version in the campaign, which also features Kristen Stewart, Cara Delevingne and Caroline de Maigret all armed with different versions of the “Gabrielle” style bag.
Karl Lagerfeld tells WWD.com that he chose Williams because he wants to show that the bag is designed to be worn by everyone. “It’s not very feminine in the sense of being chichi,” Lagerfeld tells WWD.com. He explains that the bag’s design was inspired by virtual reality goggles, which is also worn by both men and women.
And Williams isn’t just excited to model the bag in the ads — he’s carrying it out and about in real life too. “When I first started wearing it, I didn’t have anything in it. I was just so excited to have it,” he said. “But now I use it to carry my phone, and — you know — essential personal things.”
Photo via WWD
The bag will make its debut on April 3. We are definitely here for this collaboration and can’t wait to see the final campaign. Congratulations Pharrell! Meanwhile check out this Instagram clip below from Chanel’s official Instagram page of Pharrell being playful about the new “Gabrielle” handbag.