Adidas added to their roster of baseball players after announcing a multiyear partnership with 2017 American League Rookie of the Year, outfielder Aaron Judge of the New York Yankees.
Judge made his 2018 on-field debut in the new Adidas Icon cleats this Thursday for MLB Opening Day. With more home runs than any other rookie in MLB history (52) and a defining force in the Yankees lineup, Judge joins a renowned roster of Adidas athletes which includes 2016 World Series Champion, NL MVP and Chicago Cubs third baseman Kris Bryant, and 2017 World Series Champion and Houston Astros shortstop, Carlos Correa. With the new partnership, Judge will be featured in Adidas brand marketing campaigns and collaborate on the design of future footwear, training apparel and equipment.
“Adidas has a ton of momentum and everything the brand is doing right now stands out from the rest and challenges the status quo. I couldn’t be more excited to be joining the Adidas family,” said Judge. “I’ve been a fan of Adidas for a long time and from the beginning of our conversations, this just felt right to me. I never dreamed of an opportunity like this and I can’t wait to see what we create together.”