Atlanta based apparel company, The Hustlr Inc. is on a search for black excellence and individuals that push the culture forward.
“I started the brand because I knew there was a need to highlight the movers and shakers behind the scenes that are humbly elevating in their career,” said Lorenzo Gordon, founder of Hustlr Inc. “When you come across a photo of a celebrity on the red carpet, you don’t see the hairstylist that did his/her hair, you don’t see the makeup artist that did his/her face, and you don’t see the stylist who actually styled them. Those are the people I want to showcase.”
In an effort to highlight and promote black entrepreneurs and influencers who aren’t in the direct spotlight, the Hustlr Inc. created a social media campaign called Humbl Hustlr. The campaign is composed of interviews with entrepreneurs who speak about their perspective business and give advice and tips respective to their industry.
Notice the “E” in both Humbl and Hustlr are missing on purpose. Although you don’t see them, you still hear them and that’s how the brand identifies real influencers to feature in their campaign. Often times people don’t see the hard work and “EFFORT” influencers and entrepreneurs put into building their brand, they only see the finished product or success.
Check out the latest feature of the Humbl Hustlr below.
Photo credit: Dash McIntosh