What is it like to be a black man? What are the biases, the misconceptions, the stereotypes? These are conversations that we continue to have and after the Emmy Award-winning film The Talk, Procter & Gamble released a new film designed to spark reflection and conversation on racial bias and inequality. Titled The Look, the film highlights bias as experienced by many Black men in America and is available beginning today together with educational resources at www.talkaboutbias.com.
“We want to live in a world that is equal and inclusive – in race, gender, ethnicity, sexual identity, ability, religion
“The Look” follows a Black man throughout his day as he encounters a variety of ‘looks’ that
“We believe we have a responsibility to use our voice in advertising as a force for good by addressing issues like bias. As it has already done for so many who have seen ‘The Look’, we hope this film leads to constructive conversation, understanding
The film and website were produced in collaboration with SATURDAY MORNING, a creative collective founded by executives in the advertising industry who came together to create ideas that bring awareness to and shift perceptions on racial bias and injustice.
“The story of ‘The Look’ is based
“Bias is part of the human condition, something we all have and something we all experience. It is most frequently unconscious, formed by generations of social norms. ‘The Look’ is designed to constructively challenge people to look beyond what they think they see,” said Damon Jones, Vice President, Global Communications and Advocacy, Procter & Gamble.
“Beyond highlighting bias, this film also celebrates the strength, humanity and resilience of Black men who are thriving amidst many obstacles. It is one part of a comprehensive effort that will help address individual and institutionalized bias to create meaningful change.”