Adidas x Donald Glover = Grungy Shoes?
In the world of retail, where many legacy brands are fighting to remain in business, staying relevant is almost as important as the...
Aaron Judge Signs with Adidas
Adidas added to their roster of baseball players after announcing a multiyear partnership with 2017 American League Rookie of the Year,...
Drake Reportedly in Talks with Adidas
Since Drake signed a deal with Jordan Brand back in 2013, we’ve seen him release the OVO x Air Jordan 10, OVO x Air Jordan 12, and most...
James Harden Goes In A Different Direction With New Adidas Shoe Harden Vol. 2
James Harden knows within seconds that his defender can’t guard him. Jab, dribble, hesitate, cross, step-back, drill the three. Harden’s...
Damian Lillard Unveils Signature Adidas Sneaker Collaboration with BAPE®
Adidas and NBA star Damian Lillard have unveiled three new colorways of his Dame 4 signature basketball shoe in collaboration with iconic...
YouTube Red to Premiere “Lace Up: The Ultimate Sneaker Challenge”
Coming this Wednesday, YouTube Red will launch their new series Lace Up: The Ultimate Sneaker Challange for its subscribers. Featuring...
Why Adidas and Under Armour Need Lonzo Ball
There is one sneaker free agent as marketable as any star in recent memory, and he hasn’t played in a minute. The most mystifying entity...
Adidas Adds Four Stars to Their Roster
Friday saw the announcement that Adidas would add four WNBA stars to their growing roster. Most notably, Nneka Ogwumike, 2016 MVP, and...
Pharrell Collaborates With Adidas For His “Human Race” NMD Variation
Leave it to Adidas, one of the top global leaders in the sporting good industry, to team up with arguably one of the most fashionably...