Black-Owned Men's Grooming Line Bevel Expands to Walmart

Award-winning Black-owned men's grooming product company Bevel recently announced an expansion that includes a partnership with Walmart, increasing the product's availability to Black men.

Best-known for its line of innovative head-to-toe grooming products developed to meet the needs of Black men, Bevel, a Walker & Company Brand, is also introducing two new Hair stylers: Ultra-Defining Curl Creme and a 2-in-1 Pomade for Waves & Beards.

"Expanding our partnership with Walmart is incredibly exciting," said Tia Cummings, VP Marketing, Walker & Company Brands. Bevel's mission, to make health & beauty simple for Black men and women, truly drives everything we do."

"The opportunity to bring Bevel's award-winning hair (including our new hair stylers), body, beard, and skin products into select Walmart stores represents another great step in making our mission a reality. Our community truly matters to us and we're not done yet."

In addition, Bevel is also introducing its "Created for Kings" campaign, which aims to commemorate the beauty, strength, and resilience of Black men. Cummings created the campaign as a love letter to one of the most misunderstood and misrepresented segments of society.

Comprised of uplifting depictions of Black men across all walks of life, the campaign launches with a powerful message: "Black man, you are seen. You are loved. You are a King."

Bevel's product line, which includes a shampoo, conditioner, beard oil, and beard conditioner, is scheduled to hit Walmart stores across the country sometime during February 2021.

The Bevel Hair collection ranges from a sulfate-free shampoo and conditioner designed to cleanse and moisturize hair, to a nourishing beard conditioner to soften and tame, an ultra-hydrating beard oil that sculpts and locks in moisture, a 2-in-1 Pomade for Waves & Beards that locks-in moisture and gives a lightweight shine with a butter-based formula, and the all-new moisture-rich and defining Curl Creme that offers all-day hold.

The new products and expanded retail access reflect the company's on-going mission to deliver high-quality head-to-toe grooming products, made with only the best ingredients, to Black men, men of color, and those with curly, coarse, and textured hair, whenever and wherever they need them.

Products available at Walmart (in-store and online) will include:

Bevel Curl Creme ($11.95; 7 fl oz) The curl creme enables your hair to lock in moisture, while the ultra-hydrating formula leaves your curls lightweight, manageable and frizz-free.

Bevel 2-in-1 Pomade ($11.95; 1.7 oz) The unique blend of coconut oil, sweet almond oil, shea butter and cocoa butter locks in moisture, helps nourish hair textures from within, maintains a lasting hold and a grease-free finish.

Bevel Sulfate-Free Shampoo ($9.95; 12 fl oz) A moisturizing sulfate-free shampoo that gently cleanses thick and textured hair without stripping it of its natural oils or altering the hair's natural pattern.

Bevel Sulfate-Free Conditioner ($9.95; 12 fl oz) The best cuts come after the conditioner. This sulfate-free formula moisturizes, conditions, and detangles your hair so your lineups and styles are always fresh and clean.

Bevel Beard Conditioner ($9.95; 4 fl oz) The best cuts come after the conditioner. This sulfate-free formula moisturizes, conditions, and detangles your hair so your lineups and styles are always fresh and clean.