Dry Air Equals Dry Skin: How to Keep Your Skin Hydrated During the Winter

The secret to skin hydration in the winter months is one word, moisturization. Dryness is our skin reacting to the lack of moisture in our bodies caused by the constant exposure to dry air. The best way to protect your skin from the harsh elements is to replenish the moisture that's stripped away. Remember, dry air equals dry skin. There are no cheat codes; you have to be diligent and develop a habit of applying lotions and creams to your body daily, if not twice a day. Research suggests that the most opportune time to do so is immediately after a shower, while your body is still wet. According to the American Academy of Dermatology, "Applying moisturizer after a bath provides an artificial barrier that helps prevent water loss."

The Bulk Homme brand has created a simple yet effective guide for managing an active regimen. They have carefully selected ingredients that provide nutrients essential to sustaining healthy, beautiful skin. Bulk Homme 3-step skincare program focuses on cleansing, hydrating and protecting the skin. Its 3-step program puts you on a path towards healthier, moisturized, more radiant skin.

Step 1A: THE FACE WASH

Price: $23

Let this gentle exfoliating face wash remove excess oils and dirt to help clear clogged pores for a healthy-looking complexion.

Step 1B: THE BUBBLE NET

Price: $7.50

This innovative skincare tool creates a rich, foamy lather when used with the face wash for the ultimate cleansing experience.

Step 2: THE TONER

Price: $32

Powerhouse skincare ingredients like hydrolyzed silk, green tea leaf extract, yuzu fruit extract, and white willow bark extract lock in moisture while minimizing the appearance of pores, fine lines, and wrinkles to reveal more smooth and supple skin. This multitasking toner also works as a clarifying aftershave.

Step 3: THE LOTION

Price: $32

Featuring squalene oil, cha leaf extract, juzu fruit extract, and walnut willow bark extract, this lightweight moisturizer provides long-lasting moisture without ever leaving behind a greasy residue.

Visit Bulk Homme today to discover what's next and new in male grooming.