Russell Westbrook’s New Digital Advertising Venture Brings Focus to Multicultural Audiences

NBA Point Guard Russell Westbrook crosses over into the digital advertising arena with the launch of his new company RW Digital. The new venture will allow brands to do a better job at reaching diverse audiences and help build up owned and operated minority publishers.

“With RW Digital, my mission is to enable brands to reach multicultural audiences through programmatic data-driven media solutions,” said Westbrook in a press release.

The lack of diversity in marketing or the inability for brands to connect with minorities has drawn Westbrook to digital media. “Current multicultural advertising lacks marketplace knowledge and a deeper understanding of cultural nuances. Our platform also partners with brands to drive social impact to important social causes,” said Westbrook shares.

With RW Digital, Westbrook believes that he can give minorities the ability to be seen. "Empowering underserved communities is my passion. With this venture, I can make an impact on a global scale,” said Westbrook.

RW Digital’s clients include major brands like AT&T, PepsiCo, Moderna, American Airlines and American Entertainment Network.

"We are proud to partner with Russell Westbrook on this exciting venture. The growing need to understand diverse audiences is an increasingly critical component in today's advertising landscape. With this solution, clients can maximize the reach and scale of their digital media campaigns programmatically, delivering measurable outcomes. Our partnership will continue to create compelling value for global brands while sharing Russell's vision of driving social impact," said Causal IQ CEO, Farshad Fardad.

"Together with Causal IQ, we have developed a sophisticated platform with extensive data sets to streamline the ability for brands and agencies to reach targeted audiences whilst amplifying owned and operated minority publisher voices," said Donnell Beverly, Jr., Russell Westbrook Enterprises President. "Causal IQ shares Russell's vision and brings to the table advanced analytics and data, making them the perfect partner."

Westbrook is driven to improve his community, unequivocally focused on supporting the underserved and people of color. The entrepreneur and philanthropist, has intentionally expanded his mission of empowerment by exploring unique pathways to create access and foster success.

Westbrook adds digital advertising to his portfolio, which includes venture capital, insurance, real estate, fashion, and movies.