Pronghorn Invests in Four More Black-owned Spirit Brands

Pronghorn is continuing its mission of helping usher in a new change in the spirits industry by bringing more diversity in terms of Black-owned spirits brands.

Last week, Pronghorn unveiled its newest round of angel investments in four additional Black-owned spirits companies: Anteel Tequila, Common Ground Spirits, Delta Dirt Distillery and Old Hillside Bourbon Company.

"It's an exciting time at Pronghorn," said CEO and Managing Director, Jomaree Pinkard. "We are starting off the year strong ahead of schedule of our 10-year goal and are now welcoming an additional four companies that are led by these successful Black entrepreneurs into our network."

In addition to capital investment, the brands will also gain access to Pronghorn's supercharging program, which accelerates the business growth of each brand. The four brands will also be supported with critical resources like consulting services, direct industry expert access, and more to build a wide array of business levers fundamental to brand growth – from brand marketing to e-commerce and more.

The newest investment round marks the company's milestone of nine total investments in its first year, which surpasses the company's annual investment benchmarks that pave the way towards its overarching 10-year goal of investing in 57 Black-owned and led spirits brands.

Learn more about the brands below.

Anteel Tequila

Anteel Tequila is co-founded by Don and Nayana. Multiple award-winning Anteel Tequila is a premium sipping Tequila brand. It is a blend of highland and lowland agave, produced out of Casa Maestri Distillery. The dream of owning a tequila company was inspired by the couple's 2016 summer vacation, as well as Nayana's history of being a two-time cancer survivor. Nayana was on a mission to produce a spirit that she could enjoy responsibly and innovate new ways to include others in partaking and celebrating the spirit while also breaking down stereotypes of what a typical spirits industry leader looks like. Nayana is the first Black woman to co-found/co-own and lead a tequila company.

Common Ground Spirits

Common Ground Spirits was founded in 2020 by Julian T. Peebles and Tory E. Brown, coworkers turned lifelong friends, who started their journey together in the tech industry, where both founders shared common ground with each other as men of color. After achieving success in their tech careers, they felt a strong desire to build a legacy, something of their own fruition and creative vision that could be passed onto future generations and other Black-owned businesses. Their overall vision: to make a positive impact on the spirits industry by creating a company that takes pride in its representation and diversity. By mentoring and motivating other Black-owned companies, Tory and Julian believe they can build a more diverse and inclusive spirits industry. Common Ground Spirits has two creative award-winning gin expressions that will tantalize your palate.

Delta Dirt Distillery

Delta Dirt Distillery is a family-owned craft distillery co-founded by Harvey and Donna Williams in the richest farmland in the country - the Arkansas Delta. With ingredients grown on their 4th generation farm, they've won several highest-rated awards for the Sweet Blend sweet potato vodka, i.e. SFWSC, MLSA, ACSA. They recently released Tall Cotton Gin and are eagerly anticipating the release of Deep Roots Bourbon which also includes sweet potatoes in its mash-bill. Delta Dirt is Arkansas' first Black-owned distillery and America's only Black-owned farm distillery.

Old Hillside Bourbon Company

Old Hillside Bourbon Company was created out of love for bourbon, friendship, and camaraderie. The brand is inspired by the rich history of Black pioneers and disruptors. In its brand logo, Old Hillside pays homage to the Black jockey, Isaac Murphy, who played a pivotal role in popularizing the Kentucky Derby - the home state and birthplace of bourbon. Old Hillside's roots in North Carolina - home to the brilliant contributions of Black Wall Street - grounds the brand's core mission in continuing to celebrate Black entrepreneurship.