Snoop Dogg's Newest Collab With The Children's Place Has Him 'Feeling Festive and Fly'

One hip-hop icon from the LBC has done it again.

Snoop Dogg partnered with The Children’s Place for this holiday season. The West Coast rapper is the second of three musical icons to join The Children’s Place's three-part campaign, which appeals to and celebrates current and prospective millennial shopper audiences by “fusing music, family and fashion,” according to a press release.

The Snoop Dogg Holiday Collection, which launched this week, stars Snoop Dogg, his wife Shante, their children and grandchildren.

Featuring three generations of icons, the entire family captures “the magic of the season by hosting their family, including family puppy, Charlie." Folks will be decked out in The Children’s Place’s new Holiday collection in the video, spotlighting and coordinating “green plaid holiday outfits and the brand’s famed matched family pajamas."

The collaboration highlights The Children’s Place collection and its ability to dress families around the nation for every holiday moment.

“Family is everything. Working with family is truly a blessing. Having Shante, my kids, and my grandbabies part of this holiday campaign is nothing short of incredible,” said Snoop Dogg. “Not gonna lie, the shoot got me feelin’ festive and fly. The Children’s Place matching family styles and pajamas be for everyone who want to be drippin’ in swag. Ya’ll know the Broadus family will be matching all season long with The Children’s Place.”

Snoop has been a well-dressed individual in his days as a hip-hop artist. But a few months ago he attended his first fashion show, according to Essence. Snoop posted a picture of himself, his wife Shante Broadus, as well as his granddaughter Cordoba, posing at the Chanel Cruise show, which took place in Los Angeles on May 9.

Snoop also performed for the high fashion house, rapping classics such as Gin and Juice, Nuthin But a ‘G’ Thang, Drop it Like It’s Hot and Beautiful. Other stars performing were Lil Nas X, Lori Harvey, Issa Rae, H.E.R. and the fashionable Tracee Ellis Ross.

The cultural icon also went on his first family vacation last year since entering the rap scene in 1992, a great year in the rap game.