Everybody Eats: Celebrity Black Fathers Making It A Family Business

From families like the Washingtons, the Simmons and the Wayans, we not only witness Black men reaching the pinnacle of success but also fulfilling their fatherly duties as mentors and leaders. These men prioritize imparting their success to their families, ensuring a legacy of accomplishment and guidance. Take a look at these examples of prolific Black fathers who are helping build generational wealth among their families.

Snoop Dogg

Rapper, Snoop Dogg and his family launched a new collaboration with The Children’s Place this holiday season. This holiday collection features Snoop, his wife Shante, their children, and grandchildren. "Family is everything. Working with family is truly a blessing. Having Shante, my kids, and my grandbabies as part of this holiday campaign is nothing short of incredible," said Snoop Dogg. "Not gonna lie, the shoot got me feeling’ festive and fly. The Children’s Place offers matching family styles and pajamas for everyone who wants to be drippin’ in swag. Ya’ll know the Broadus family will be matching all season long with The Children’s Place."

Jadakiss

The renowned rapper and entrepreneur, Jadakiss, along with his son and father, have started their own coffee business, Kiss Café. Jadakiss’s father, Bob, has been involved in the coffee industry since 1977 as an importer of coffee beans. Using this experience, Bob started selling their coffee with his son and grandson.

Deion Sanders

Deion Sanders is a Hall of Fame cornerback from the NFL. After his NFL career, Prime Time took his talents to coaching, bringing his sons with him. After two successful seasons at Jackson State and an impressive start to his Colorado career, the Sanders name is one of the hottest commodities right now. With his status as the king of entertainment, Coach Prime has taken this opportunity to secure the bag for his family. As can be seen in KFC’s new commercial, Deion shares the spotlight with the entire Sanders family, including his daughters.

LeBron James

LeBron James stars as an ambassador for Beats By Dre in a new promo campaign, The King and The Viking, in which James connects with his family the day before a big game. In the commercial, James walks around his hotel room before Savannah calls and delivers that much-needed motivation, essentially instructing the Los Angeles Lakers star, the all-time points scorer, to think past his critics and deliver on the court again. Then the couple’s three children Bronny, Bryce, and Zhuri join in for a brief cameo.

Shaquille O’Neal

NBA Hall of Famer, Shaquille O’Neal and his mother, Lucille O’Neal, have audiences laughing in a recent promotion for Papa John’s new biggest pizza: The Shaq-a-Roni. In this commercial, Shaq is surrounded by clones of himself, resembling his family, reminiscent of Eddie Murphy in The Nutty Professor. Of course, his mother is discussing the massive pizza in front of them with the tagline, 'Big Enough to Feed a Shaq-Sized Family.'