Feb 12

Roc Nation Celebrates New Partnership with Versace At Super Bowl Weekend Party

This past weekend, Dusse partnered with Roc Nation to host its inaugural Super Bowl party in Las Vegas.

The event, held at The Poodle Room at Fontainebleau in Las Vegas, was not only a star-studded affair but also served as a celebration of Roc Nation's latest venture - a partnership with the iconic Italian fashion house, Versace.

In attendance were some of the biggest names in sports, entertainment and music. Roc Nation's esteemed roster of athletes, including Dez Bryant, Todd Gurley, Victor Cruz and Kyler Murray, mingled with celebrities such as Leonardo DiCaprio, Tom Brady, Travis Scott, Ciara, Janelle Monae, Fat Joe, Remy Ma, Memphis Bleek and E-40. Against the backdrop of signature D'USSÉ Cognac cocktails and music, attendees enjoyed the electric atmosphere and moments.

Versace and Roc Naton's newest collaboration promises to redefine the intersection of fashion, music and culture, with a focus on event sponsorships and cause-driven initiatives. "In a press release from the label, it outlined, 'Central to both Versace and Roc Nation is human capital and a commitment to creative empowerment, celebrating individuality and fuelling positive change. Championing artists across music, entertainment, and broader cultural landscapes will be underscored through the partnership,'" Hypebeast reports.

Central to this partnership is the support of emerging talent, exemplified by Roc Nation's pledge to sponsor scholarships from the Roc Nation School of Music, Sport, and Entertainment at Long Island University. This innovative program, which emphasizes entrepreneurship alongside music and sports management, aligns perfectly with Versace and Roc Nation's vision of nurturing the next generation of cultural innovators and leaders.

The timing of the partnership's official launch during the 2024 Super Bowl speaks volumes about its potential impact. Building on Roc Nation's previous collaborations with the NFL, including its involvement in social initiatives and the Super Bowl Halftime Show in 2019, this new alliance with Versace signals a strategic alignment between two industry titans. Notably, Jay-Z's longstanding relationship with Donatella Versace dates back to her 2008 runway shows, underscoring the deep-rooted connection and mutual respect between the two visionaries.

As anticipation builds for the upcoming activations and initiatives stemming from this partnership, one thing is certain - the fusion of Roc Nation's unparalleled influence in the entertainment world with Versace's timeless elegance and innovation promises to ignite a new era of cultural collaboration and creativity. From the red carpet to the music stage, from the sports arena to the fashion runway, the possibilities are endless, and the impact is bound to be profound. In the ever-evolving landscape of entertainment and fashion, Roc Nation and Versace are poised to lead the way, shaping the narrative and inspiring generations to come.

Check out photos from the event below.