McDonald's Teams Up With Kai Cenat to Launch the Chicken Big Mac

McDonald's has cleverly orchestrated the U.S. launch of its highly anticipated Chicken Big Mac, a take on its classic burger, with the help of live streamer, Kai Cenat.

As part of a promotional campaign, the fast-food giant is leveraging Cenat's massive following and influential status to generate buzz around the new menu item.

Scheduled to be available from October 10 at participating McDonald's locations nationwide, the Chicken Big Mac substitutes the traditional beef patties with two tempura-battered chicken patties, while retaining the iconic Big Mac toppings of special sauce, lettuce, cheese, pickles and a sesame seed bun. The Chicken Big Mac has been available in overseas markets such as the U.K and Australia.

McDonald’s introduced the Chicken Big Mac to its American audience by hosting a pop-up event in Los Angeles called McDonnell’s. This one-day affair served up a menu eerily reminiscent of McDonald’s own, with items like "The Chicken Sandwich," which mirrored the new Chicken Big Mac’s description. Initially presented as independent from McDonald’s, the event was later revealed to be a stunt by the brand.

To further stir excitement around whether the Chicken Big Mac truly lives up to its namesake, Cenat will host a livestream on the release date. During this event, he and his two special guests will sample the burger live, providing their immediate and candid reactions.

In addition to the live stream, McDonald's marketing for the Chicken Big Mac includes high-profile advertisements on the Las Vegas Sphere and a custom interactive game on Zynga.

Photo Credit: McDonald's