What Makes Chevrolet Vehicles So Popular?

If you take a drive down any of America’s roadways, it’s likely you’ll pass some Chevrolet vehicles. There are many models available, and their popularity is notable. If you’ve never bought one before, you may want to consider it the next time you need a new vehicle.

The Chevy build and price are two areas that people seem to like. Here we'll tackle the question of what makes Chevy vehicles so popular.

The Price is Reasonable

Price is always a consideration when people buy anything, not just cars. The reality is that Chevys often don’t cost as much as similar car models. That’s something the company has remained committed to, and for the most part, they’ve done well with keeping their prices down.

For instance, look at the Chevy Trax. The base model of the 2024 comes in at only $21,495. That puts it in a price range of many Americans who could not otherwise afford a brand-new car.

It’s hard to overemphasize what that means at a time when inflation is surging and Americans are trying to stretch their dollars even more. Many modern car companies have base models of their most popular choices starting closer to the $30K mark. That’s a threshold that many consumers can’t get to at this particular moment in history, even if they finance rather than paying for the vehicle all at once.

You can also look at models like the Spark or the Equinox. The 2022 model of the Spark starts at $14,595 and can go up to $17,995 for some of the better trim packages. That’s a price point that works for many consumers.

As for the Equinox, you can get the base model for $29,595. While a little pricier than the other two, that’s still quite reasonable when you consider that this one is an SUV.   

It’s an American Original

There’s an appreciation many people have for nostalgia at the moment. That might be due in part to the perception that the world has become more complicated through the advancement of technology. Some consumers shop looking for what they perceive as simplicity. They would like to go back to a less complicated time.

Some car companies see that and are trying to take advantage of it. Chevy could be counted in that category. While the company doesn’t try to make it too obvious, there’s a lot about their marketing that could be said to appeal to a sense of bygone Americana.

The truth is that Chevy is and always has been an American company, and there are some consumers who are going to be willing to buy vehicles made in the US before they’ll purchase one made overseas. Chevy traces its roots back to Dearborn, Michigan. The company was bought out by General Motors in 1918, but they have never used overseas manufacturing.

That might not be the deciding factor for every car shopper, but it is for some. Appealing to this sense of nationalism has to be mentioned when you think about the brand’s popularity.

There Are Many Models to Choose From

The sheer number of Chevy models readily available is another reason why it remains so popular. Whether you are looking for a midside family sedan, a truck for your work needs, or an SUV, this company probably has you covered.

The Chevy line features the Trailblazer, a subcompact SUV. You can get one starting at just $23,100. The Equinox EV is the company’s entry point into the electric car market. It’s an SUV that starts at $41,900.

The Blazer is an SUV that has been gaining a lot of traction in recent years. It starts at $35,400. There is also the Blazer EV, the electric version of this same vehicle. That one is a little pricier, starting at $48,800.

Then, there are models like the Traverse, Tahoe, Suburban, and Colorado. If those don’t appeal, you might check out the Silverado 1500 or the Silverado 2500HD. These rugged vehicles can get you over jagged rocks, plow through standing water, or handle as many groceries as you care to pile up in the back.

Chevy even has some sports cars if that’s more your style. The Corvette has long held a position of honor in the American sports car pantheon. You can get one starting at $68,300.

There’s even the Corvette E-Ray that’s a sports car hybrid. That one starts at $106,900, which is why you don’t see as many of them on the road.

These Cars Often Retain Their Resale Value Well

In addition to the nostalgia value behind the brand and the number of options available in the Chevy line, some people like to buy from this company for a more practical reason. Provided you take good care of your Chevy, it should retain its resale value quite well.

You might own one for ten years and then pass it on to your teen who just got their license. You may also trade it in for a newer model. If you opt for the latter, then you should have no trouble finding plenty of used car lots that would be happy to give you top dollar for your trade in.

In short, Chevy is a highly trusted brand that combines many models with excellent price points. There should be one for virtually any would-be driver, regardless of their requirements and how much they are looking to spend.

It’s hard to duplicate the amount of consumer goodwill that Chevy has. It only comes through more than 100 years of trust and appealing to the customer on both the practical and emotional levels.

That kind of connection can be a generational thing as well. If your parents had a Chevy, then it makes sense you would associate that vehicle with your childhood. To rekindle the feelings you had when you were younger, it’s highly probable that you’ll buy one yourself.