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50 Cent Launches Capsule Collection: FRIGO Crown
Yesterday, award-winning musician, entrepreneur and actor Curtis “50 Cent” Jackson announced the release of his limited-edition capsule collection, FRIGO Crown, for FRIGO by RevolutionWear, the leader in men’s luxury undergarments.
Jackson’s inspiration for the exclusive line came from the idea of the hierarchy of living, which is why the crown was chosen as the consistent design element.
Jackson says, “We have created the ultimate luxury for men with FRIGO Crown, which is exactly what I envisioned when I set out to design my collection.”
Created to revolutionize the men’s undergarment industry, FRIGO offers men optimal comfort with style and practicality in mind. It also features the patented signature FRIGO Zone™, providing ultimate support and adjusts to give a customized fit. The line includes various T-Shirt styles made from enhanced performance fabrics as well. In 2014 it was announced that Jackson, NBA star Carmelo Anthony and Timothy “Timbaland” Mosley purchased a stake in the innovative brand.
The line retails for $150 for the t-shirt and $150 for the boxer brief. FRIGO Crown® is available to order now. Starting in December the line will additionally be sold at Neiman Marcus for the 2016 Holiday season.
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