Crown Royal Kicked Off Football Season by Telling Fans to “Hydrate Generously”

Last night, Crown Royal hosted a Football Season kick off viewing party inside Manhattan Proper. Of course, there was enough Canadian Whisky to drink but football fans were also provided bottles and bottles of water! “Hydrate Generously,” the newest platform from Crown Royal, harnesses fan passion to elevate responsible game day consumption to new heights by reinforcing the importance of always drinking in moderation and hydrating between drinks. No excuses.

Crown Royal debuted its “Hydrate Generously” campaign with a nationally televised 30-second advertisement during the first game of the season last night, with repeat airings scheduled throughout the year. In a cinematic sports-doc style, the spot introduces the Water B.O.Y.S. (Beverage Offsetters at Your Service), Crown Royal’s real-life squad of hydration specialists who tackle the important job of reminding fans and spectators to moderate their game day consumption and drink water between drinks – at the tailgate, in the bar and in the stands.

Check out the photos from the event below!

Learn more about Crown Royal here!