LaQuan Smith Partners with ASOS for Mass Market Expansion

In a move to bring his styles to the wide audience that the mass market provides, LaQuan Smith will be partnering with ASOS to design a collaboration line consisting of menswear, womenswear, unisex pieces, and accessories.

Smith, 29, who has long been designing his skin-tight, high-end pieces for high-end clientele, has a long list of celebrity endorsements. Celebrities like Rihanna, Cardi B, and Kim Kardashian have been spotted donning LaQuan Smith styles on the red carpet, earning him a massive, primarily female following. However, in October, LaQuan Smith will be bringing his vision to ASOS, a mass market retailer targeted towards twenty-somethings, while simultaneously breaking his mold by creating a line of menswear.

We don’t know quite what to expect from a menswear line created by this classically-risquee womenswear designer; but, with an established following and a growing brand, we’ll remain optimistic.

The ASOS Design X LaQuan Smith collection will be available on ASOS.com in October.

Photo credit: LaQuan Smith

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