NFL’s Latest Ad Tackles Police Shooting of Black Men

We’re not sure if it’s because of Jay-Z‘s influence in the National Football League or if they are really concerned with police brutality but the organization has taken a step forward in addressing the concern. The NFL has chosen to tackle the police shooting of Black men with an ad that ran this past Sunday during the championship games.

In the wake of the Colin Kaepernick controversy, this spot is apart of the league’s latest “Inspire Change” initiative. The platform will showcase the “collaborative efforts of players, owners and the league to create positive change in communities across the country,” according to NFL.com.

The ad, which will also air during the Superbowl, features former NFL player Anquan Boldin telling the story of his cousin, Corey Jones, who in 2015 was shot and killed by a Florida police officer dressed in plain clothes, while Jones was waiting for roadside assistance. In the commercial, you see a re-enactment of the incident and promotes the “Inspire Change” program.

Click here to view the commercial below.