Feb 12, 2017

Nike Stands up to Equality by Using the Power of Sport

Nike has always been a company to step up to the plate when it comes to supporting all of their customers. So it comes as no surprise when Nike launched Equality today which reflects a cause that speaks to the companies values. Equality encourages people to take the fairness and respect they see in sport and translate them off the field.

EQUALITY is centered on using Nike’s voice and the power of sport to inspire people to take action in their communities, with Nike leading by example with its recently announced partnerships with world-class organizations dedicated to advancing this work.

A new film, simply titled “Equality,” anchors these values in the power of sport. The film, directed by Melina Matsoukas, features LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz, amplifying their voices in an effort to uplift, open eyes and bring the positive values that sport can represent into wider focus. “Equality” also features actor Michael B. Jordan, who voices the film, and a new performance by Alicia Keys, singing Sam Cooke’s “A Change Is Gonna Come.”

Check out the film Equality below.

Check out the Behind the Scene Stills below.