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Zendaya Launches DAYA BY ZENDAYA
On Saturday, November 5th, the multi-talented actress and recording artist debuts her women’s clothing and shoe line featuring unisex pieces, sizes 0-22. Daya by Zendaya is the first ever direct-to-consumer celebrity fashion line with the power of an e-commerce website, www.dayabyzendaya.com and an interactive style and ecommerce App, which blends content and commerce in one place like never before.
Daya by Zendaya celebrates gender fluidity and elegant androgyny with transitional, unisex pieces and embraces all body type with extended sizing, with prices ranging from $18 to $158. This collection offers consumers the opportunity to dress for virtually every occasion. Wardrobe stables such as bomber jackets, hoodies, and sweats will be a sure hit for the gents.
You can view the collection by visiting www.DayabyZendaya.com and download Zendaya: The App by visiting the App Store. Zendaya will be making surprise appearances for fans at three pop up store locations in New York, Chicago, and Los Angeles. For pop up details, new releases, updates, and more, follow Daya By Zendaya on FaceBook, Instagram, and Twitter.
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